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Our Stories

We exist to share real food experiences so good that people make them their go to.

  • Vision

    Transforming people’s go to food experiences so they are healthy, exciting & sustainable.

  • Purpose

    We take our guests on a food adventure through genuine and generous hospitality delivered by skilful people.

  • Mission

    Reach 5 million people by 2028 by offering good, go-to food choices.


"Madam Woo is already one of my favourite places and with perfect service like we had I would never hesitate to recommend it."



At Go To Collection we create genuine dining experiences featuring adventurous food, coupled with generous service delivered by our skilful team. We want every guest to walk away delighted as we offer the best quality product and experience every time.

The Rata Story

Paying homage to the Rata tree, native to New Zealand, Rata restaurant is an award winning eatery. Rata takes inspiration from the southern landscape and everything that epitomises New Zealand. A relaxed eating-house with a neighbourhood feel, Rata is known for its excellent service and exceptional food. The restaurant is located discreetly away from the hustle and bustle of Queenstown, tucked away alongside heritage buildings in the town’s core.

Rata is a great place to unwind, with several dining spaces including a sunny courtyard and comfortable bar. The menu showcases impeccable cooking skills, which ensures elegant, well-balanced, and inspired cuisine. The wine list proudly showcases wines from the Otago region and greater New Zealand, with an emphasis on an eclectic mix of the highly regarded and little known gems.

Rata’s décor uses warm, earthy tones and influences from the Otago scenery, local polished stone and natural woods; and combines this with a very modern industrial components: concrete, glass and steel. Throughout the space there are salvaged items, restored and given a chance to live again and give the space quirky charm and character.

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The Madam Woo Story

Taking inspiration from traditional Malaysian hawker food, Madam Woo serves up big, fresh flavours in a vibrant, fun and modern setting. Madam Woo opened the doors to the first restaurant in Queenstown in 2013. Since then, they have opened two more Madam Woo's in Auckland and Hamilton.

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The Hawker & Roll Story

Hawker & Roll is a Go To Collection Ltd. fast-casual restaurant, dishing up Malaysian inspired street-eats with vibrant and authentic flavours. The heart of the menu—the hawker roll—is a rolled roti (flakey and delicious) stuffed with your favourite flavours straight from the streets of Malaysia.

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